Look at your waste and what do you see?
One thing we’ll bet you don’t see, is an opportunity – but it could be. And in more ways than one!
18 March 2021 marked Global Recycling Day, with the Global Recycling Foundation imploring us to rethink our approach to waste – seeing it not as waste in fact, but as opportunity. And, here at Measom Freer, this idea of ‘opportunity struck a real chord with us. The notion of seeing plastic not just as a commodity to be chucked aside or - if it’s lucky - tossed into the recycle bin, but as something that can be repurposed and reused.
More than this though…it also got us thinking about ways you could get involved with awareness campaigns such as this, to raise the profile not just of the important messages of their cause but of your own commitment to the environment. And, as an added bonus, your brand too!
Well the good news is – it’s easy to get involved! And even better, it doesn’t need to take tons of time and effort, just a little creative thinking.
Here are few ideas to get you started…
How to promote recycling - and your business!
- Run a recycling competition – everyone loves a competition, right? You could take this in all kinds of directions but something as simple as who can think of the most inventive alternative use for your product’s empty container? Who can turn a plastic bottle into the most artistic masterpiece (you get the idea)? Offer a tempting prize and you’re sure to attract people’s interest.
- Be seasonal – latch on to what’s happening in the world right now, be current, topical – and fun! For example, in March and April you could use your blog or a message on your packaging to promote Easter-themed crafts and an alternative ‘after life’ for your plastic – bunny planters or Easter baskets anyone? Be sure to tap into any local, national and global recycling initiatives and support them with your own campaigns.
- Get social – social media is your friend. If you want to get your message out there and grow awareness and involvement you need to be seen. If you don’t already have accounts with the likes of Facebook, Twitter and Instagram, it’s worth setting them up. They offer an easy way to run promotional campaigns, interact with your customers and to get your messages out there.
- Involve the kids – your product may be targeting an older demographic, but hey, if you offer something to entertain the kids, everyone’s a winner - so don’t forget to cover all ages with your recycling ideas.
- Go big – consider offering larger containers and refills but educate buyers on why these make a great alternative, not just for their pocket but for the environment too. You could even offer a discount on switching to larger bottles.
- Run your own recycling scheme – are you a local business? Could you connect with local people by offering to recycle for them? Talking to customers is also a great way of generating future plans for promotions.
This is a perfect opportunity to get to know your buyers whilst also demonstrating your commitment to the environment and going the extra mile.
Dates for the diary
If Global Recycling day took you by surprise, get the next key dates in your diary now.
Global Earth Day is approaching on 22 April and Recycle Now’s, Recycle Week, will run from 20-26 September in 2021. Announcements for this year’s theme are set to be revealed in April, leaving you with plenty of time to think of a promotional campaign. So, keep your eyes peeled and prepare to be creative.
Talk to the experts
As producers of plastic bottles, we take our responsibility to the environment extremely seriously and refuse to shy away from our responsibilities to our planet. We do everything in our power to reduce and minimise the environmental impact of our plastic bottles (if you haven’t already read our blog, ‘The plastic bottle dilemma’, check it out, to see how we do this). And we can help your business to be more environmentally conscious too.
If you’d like to find out more about the recyclable plastic products we have available – including our range made from recycled plastic – then please don’t hesitate to get in touch.
And don’t forget, we offer a product tailoring and printing service, so if you wish to run a special campaign (maybe you want to literally go green to really make a point!?) then be sure to talk to us. Our talented designers will do everything in their power to make your visions a reality.
To find out more view our product range, fill in our enquiry form or call 0116 288 1588.