An eye-catching design, smart logo or clever catchphrase can be a powerful way to promote your business, establish brand loyalty and boost sales. And - with 70% of consumers admitting to forming their impressions of a product based solely on its packaging - there’s no denying that what happens on the outside of your plastic bottles or containers, is just as important as what goes in them.
Why packaging is important
There are all sorts of reasons why packaging is so important – and it’s not just to make your products look good! Bespoke printing and custom moulding can be important for safety too, making items stand out, colour coding to signal hazards, or replaying vital safety messages.
Want to know more?
Here the plastic experts at Measom Freer, take a closer look at some of the key reasons why the look and feel of your plastic containers, should never be underestimated.
What can it do?
In many cases, packaging is your first point of contact with a customer. It has the power to attract attention or to repel people – so it’s crucial it makes a good impression and reflects what you’re about.
To establish trust and build a relationship with your customers it’s important not to contradict your key messages with your actions. For example, if looking after the environment is an important part of your company ethos, then you need to make sure your plastic is responsibly sourced and fully recyclable (like that used by us). You could even use space on your plastic packaging to promote ways to re-use the item once it’s empty.
Handing out freebies, pushing a new product, trying to get your company name known? Then it’s crucial to consider what your plastic containers look like - and what they’re saying to people.
Simple things, such as using your brand’s colour schemes and keeping the same typography across different products and promotional platforms, can all help to establish your name. And this consistency can really help people to recognise and trust your business.
Important safety messages, warnings, tips on how to enjoy what’s inside, company details - the side of your plastic bottle or container is valuable retail space.
Not got anything you want to say? Simple packing can be just as powerful – colour choice or a carefully positioned logo, can all influence a customer and help to make a lasting, positive impression.
No company wants to blend in with the crowd. An unusually shaped bottle, a clever cap design or an eye-catching colour, are all easy ways you can use your plastic packaging as a way to stand out and, more importantly, be remembered.
Stand out from the crowd
Here at Measom Freer, we believe it’s important to always dress to impress.
We pride ourselves on offering a comprehensive service and ensure even our most basic of plastic bottles and plastic containers, look and feel the part, with customisation options available based on size, colour, caps and even the type of plastic used.
Want to go further? With a skilled in-house team of designers, we can help you to personalise and hone your product even more. Thanks to our product tailoring services, we can offer full custom moulding and a design and printing service.
So, whether it’s printing to make a safety message stand out, you’re trying to get your brand established or you just simply want plastic products that really look the part, we can help.
Browse our products now, or to talk to a member of the team please don’t hesitate to get in touch. You can call us on 0116 228 1588 or fill on our enquiry form and we’ll be back in touch as soon as we can.